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Apple wants to be the luxury brand intersected with technology. Who else does that as well as they do? Honestly, in terms of car manufacturers, I think there a

by untog 11y ago

Apple wants to be the luxury brand intersected with technology. Who else does that as well as they do? Honestly, in terms of car manufacturers, I think there are a lot who do luxury better than Apple. Agreed their technology intersection isn't so great, but I'd rather own a BMW outfitted with Apple software than an Apple car.

weinzierl 11y ago
Maybe the Apple car will be a BMW outfitted with Apple software. Tim Cook visited BMW premises last year, allegedly there has been at least another visit from an Apple delegation since then.
- blazespin 11y ago
  That makes a lot of sense. It also makes sense that Apple would start out there.
  - sangnoir 11y ago
    ...just like the Motorola ROKR
seiji 11y ago
in terms of car manufacturers, I think there are a lot who do luxury better than Apple. What does that even mean? Are you from the future?
- untog 11y ago
  Apple has a brand. I can imagine that brand applied to a car.
kevinchen 11y ago
I think that sounds like a good idea, but in practice it's not a product you'd want. Motorola used to be at the cutting edge of phones (e.g. Razr) but when Apple slapped their software onto a Motorola phone, it was a terrible product (Rokr).