I'd recommend listening to this podcast from Horace Dediu about how apple can differentiate themselves. http://www.asymco.com/2015/03/11/the-critical-path-143-

I'd recommend listening to this podcast from Horace Dediu about how apple can differentiate themselves. http://www.asymco.com/2015/03/11/the-critical-path-143-moving-parts/#disqus_thread http://www.asymco.com/2015/03/11/the-critical-path-143-movin...