As a woman I do find I need to negotiate a little differently. It's a careful balance. I can't remember where I've read it, but someone once said, "For men you'

As a woman I do find I need to negotiate a little differently. It's a careful balance. I can't remember where I've read it, but someone once said, "For men you're being assertive. For women you're being bitchy." And also, "As a man, you're assumed knowledgeable until you prove yourself stupid. As a woman, you're assumed stupid until you prove yourself knowledgeable." In my experience, those things are regrettably true. You have to work around those social expectations. It's just another hurdle. From your linked article though I think it does point at a good suggestion to countering that some: “We’ve found that you need to offer an explanation for your demands that gives a legitimate reason that the other side finds persuasive,” Bowles says. “You need to signal concern for the broader organization: ‘It’s not just good for me; it’s good for you.’ A good tip for anyone, I think, but I think it's an especially important step for a woman to take when negotiating salary.