The more real this becomes, the more it starts to feel like the R&D sprawl of the Michael Spindler years. Yet it's not: This categorically isn't sprawl because

The more real this becomes, the more it starts to feel like the R&D sprawl of the Michael Spindler years. Yet it's not: This categorically isn't sprawl because it's focused on one hugely ambitious thing, and unlike the Apple of the early 90s, even if Apple literally puts ten billion dollars into this project and it fails, they come out with 190 billion left to continue running a successful consumer electronics business. And if it succeeds, of course, Apple becomes a major player in a socio-technological revolution for the third time.