The exception may be for companies that have clearly recognized network effects. In this case, your product may not be valuable without a lot of users, custome

The exception may be for companies that have clearly recognized network effects. In this case, your product may not be valuable without a lot of users, customers or cars .. You need to spend to get to critical mass, but I'm sure it's important to articulate a plan on why your business becomes profitable from that point onwards. Too often, there isn't a tipping point or that tipping point is very hard to reach and companies never become profitable