That's certainly an option, but probably not a very useful one. It's like stopping piracy. Piracy can actually have a positive affect on sales. Person A who pir

That's certainly an option, but probably not a very useful one. It's like stopping piracy. Piracy can actually have a positive affect on sales. Person A who pirates your software or music doesn't pay you, but they tell other people about it, and some of them, who wouldn't have known about it, do pay for it leading to more sales than you would have otherwise had. It's the same with content. If I go to read your article and you block it because I'm blocking ads, I'm not going to tell anyone about it and I'm not going to share the link. You then don't get the ad revenue from that sharing, so it's a net loss for you. (And of course, if I go to read it, and it says I need a special app, I'm also not going to read it or share the link.)