I would guess they're specifically targeting the brand new market of autonomous cars specifically. Edit: Nevermind, it sounds like it will not be autonomous st

I would guess they're specifically targeting the brand new market of autonomous cars specifically. Edit: Nevermind, it sounds like it will not be autonomous starting out, so they really are entering the mainstream car market. Maybe the same thing is happening that happened with phones: Apple software on other phones sucked, just like Apple software in existing cars sucks. It's ambitious, but they have the resources and the market is clearly ripe for disruption... why not.