It's almost never pointed out that Adam Smith, in his free market theory, was arguing for the efficacy of "enlightened" self-interest. I encourage readers to re

It's almost never pointed out that Adam Smith, in his free market theory, was arguing for the efficacy of "enlightened" self-interest. I encourage readers to research this aspect of his theory, and how it contrasts with "unenlightened" self-interest. I think most reasonable people would agree that Adam Smith would categorize this CEO's behavior as unenlightened.