This deeply concerns me. There's some debate as to the future efficacy of this tactic, but it is possible to imagine a scenario in which Apple is successful at

This deeply concerns me. There's some debate as to the future efficacy of this tactic, but it is possible to imagine a scenario in which Apple is successful at moving content into its private service. The obvious downside of this is that a single company now controls what used to be an open publishing platform. What are the chances that Apple allows you to publish controversial articles to its service, particularly those criticizing Apple? And how are users on non-Apple platforms to get access to this info? This move doesn't even really benefit Apple users since the news app will still display ads, just controlled by a different tech company. This is good for Apple, but neutral to bad for the rest of us.