I'm pretty sure whoever wrote this article doesn't cook. I'm a huge believer in data and its ability to make things better, whether for companies (seen for yea

I'm pretty sure whoever wrote this article doesn't cook. I'm a huge believer in data and its ability to make things better, whether for companies (seen for years with Business Intelligence software and whatnot) and now, with IoT, for individuals. Problem is, now that we can gather thousands of data points about an individual (what exact time I woke up this morning, how well I slept, how long I brushed my teeth, the calories in my breakfast, what I had for breakfast, what time the sun came up, my self-reported mood, the length of my commute, how many stop lights I encountered...) we have no idea what to DO with that data. The state of IoT is ridiculous right now because every company is trying to cash in on it using the old model of marketing ("Surely if we know enough about our customers we can create ads that they will want to action on!") and this old model is 95% dead now that the majority of people get their content served up via the internet instead of newspaper/magazine and streaming instead of cable. I believe that once the marketing field catches up with the way people are actually living and works in conjunction with the makers in technology companies coming up with products and solutions that actually make people's lives better then IoT will start to make sense. I have hope that this will happen... but am pessimistic about the timeline. IoT means data, and to me "more data always means more better", but data is only as good as the questions you ask it and right now we're really, really bad at asking the right questions.