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There's a better reason why Apple won't build an e-reader. Kindle already owns the high end - it's the ipod of ebooks - and Apple has no interest in playing in
by JulianMorrison 17y ago
There's a better reason why Apple won't build an e-reader. Kindle already owns the high end - it's the ipod of ebooks - and Apple has no interest in playing in a market where all the pressure is to simplify and undercut.
- zmimon 17y agoSo how do you explain the iPhone? The smart phone market was well and truly catered for when Apple entered there. Apple's primary method of business is to price themselves in a tier above everyone else but to provide a (perceived or real) value proposition that makes people buy it anyway.
- JulianMorrison 17y agoThey could still cut in on top. Which they can't on e-readers. Kindle is already pushing the technology to its present day limits.
- zmimon 17y agoSure ... but I think Apple has a way of redefining the "high end". Smart phones were already considered expensive when Apple launched the iPhone.
- JulianMorrison 17y agoThe problem is e-ink. Right now it's grody grey, monochrome, and has a 1/2 second refresh time. Apple can't work with that.