"We would only improve the internet by striking back against giant, centralized ad serving systems. How anyone could honestly defend cross-site targeted ads is

"We would only improve the internet by striking back against giant, centralized ad serving systems. How anyone could honestly defend cross-site targeted ads is beyond me. Do they improve anyone's browsing experience? Do they honestly make all that much money for the sites that run them? For the businesses that pay for them?" Very important question I don't see asked a lot. Of course there was an article a while back that suggested that it would get way worse before it got better. I find it really disturbing that Mozilla sides with this view that ads make the web possible. Who can blame them? They owe pretty much the majority of thier early funding and promotions to Google who was getting referrals in exchange. So the hard truth is Mozilla used and still uses ads to fund Firefox development. Could they have thrived without doing referrals? Would the web be worse off if they never took off? Would the world be worse off if the Web stagnated? Who could know?