4 ms·

I'm pretty sure they only take a cut of ads sold through their iAd system and take 0% cut for ads sold directly by the publication.

cmelbye 11y ago
I'm glad someone pointed this fact out. Source: https://developer.apple.com/news-publisher/ https://developer.apple.com/news-publisher/
JohnTHaller 11y ago
Yes and no. This is basically a little bit disingenuous. Today, most publications will use something like DoubleClick to manage their ads, sell a bunch directly to specific companies, setup bidding on some others via another provider hooked into the same system, and then use Google AdSense for the remnant inventory. From my reading of it, on Apple News, you're required to use iAd to manage the inventory. iAd allows you to do direct sales through it's own system. And then all the rest are remnant and handled through iAd. Apple locks out all other players from that large part of the ad market, including Google. Knowing Apple... especially Google. It's a brilliant two-pronged strategy to lock content providers and consumers into the Apple ecosystem.
- daenney 11y ago
  That does not appear to be true: > Earn 100% of the revenue from ads you sell, and 70% when iAd sells ads for you. https://developer.apple.com/library/prerelease/ios/documentation/General/Conceptual/News_Publishing_Guide/MonetizingonNews.html https://developer.apple.com/library/prerelease/ios/documenta...
  - deong 11y ago
    That doesn't contradict his post saying "iAd allows you to do direct sales through it's own system".
    - daenney 11y ago
      It contradicts his implication that Apple will force you to use iAd, at least the way I'm interpreting it.
      - deong 11y ago
        This (https://developer.apple.com/library/prerelease/ios/documentation/General/Conceptual/News_Publishing_Guide/FAQ.html#//apple_ref/doc/uid/TP40015407-CH15-SW1 https://developer.apple.com/library/prerelease/ios/documenta...) seems clearer to me. Quoting: How can I monetize my content? You can monetize your Apple News Format content with iAd, Apple’s advertising platform. Whether you sell your own ads or have iAd sell on your behalf, you’ll earn revenue from every impression in your articles and channels.
- exelius 11y ago
  The setup you describe is only true of very small publishers (i.e. a single site). iAd is essentially a supply-side platform (SSP); just like DoubleClick. A large publisher like Wired will use what's called a demand-side platform (DSP) -- something like Auditude or Freewheel. This would allow you to manage ad sales between 3rd party ad networks, data partners, internal sales and remnant inventory in a way that provides the publisher with control over what ads get shown. A common setup is to bid an impression against multiple ad networks (and local inventory) based on the user's data profile (obtained from a data provider). Google consolidates all of this themselves, which makes it easier if you're small, but any major publisher is going to handle ad sales at least partially in house. Ad sales are the revenue stream, and you just don't outsource your revenue generation process -- period. There's just a conflict of interest in doing it any other way. A DSP wants to play multiple SSPs against each other to get the highest priced ads for its content while preserving the user experience (DSPs often include features that allow you restrict the number of times an ad shows to the same user, etc). The SSPs are looking to get the best results for their advertisers at the lowest price. It's not a brilliant move because platform lock-in is too easy to avoid thanks to the myriad of ad tech providers in the space. Apple will get some app developers and small sites with this, but 95% of the market has evolved past a solution like this into something far more "enterprise".

cmelbye 11y ago

I'm glad someone pointed this fact out. Source: https://developer.apple.com/news-publisher/ https://developer.apple.com/news-publisher/

JohnTHaller 11y ago

Yes and no. This is basically a little bit disingenuous. Today, most publications will use something like DoubleClick to manage their ads, sell a bunch directly to specific companies, setup bidding on some others via another provider hooked into the same system, and then use Google AdSense for the remnant inventory. From my reading of it, on Apple News, you're required to use iAd to manage the inventory. iAd allows you to do direct sales through it's own system. And then all the rest are remnant and handled through iAd. Apple locks out all other players from that large part of the ad market, including Google. Knowing Apple... especially Google. It's a brilliant two-pronged strategy to lock content providers and consumers into the Apple ecosystem.

daenney 11y ago
That does not appear to be true: > Earn 100% of the revenue from ads you sell, and 70% when iAd sells ads for you. https://developer.apple.com/library/prerelease/ios/documentation/General/Conceptual/News_Publishing_Guide/MonetizingonNews.html https://developer.apple.com/library/prerelease/ios/documenta...
- deong 11y ago
  That doesn't contradict his post saying "iAd allows you to do direct sales through it's own system".
  - daenney 11y ago
    It contradicts his implication that Apple will force you to use iAd, at least the way I'm interpreting it.
    - deong 11y ago
      This (https://developer.apple.com/library/prerelease/ios/documentation/General/Conceptual/News_Publishing_Guide/FAQ.html#//apple_ref/doc/uid/TP40015407-CH15-SW1 https://developer.apple.com/library/prerelease/ios/documenta...) seems clearer to me. Quoting: How can I monetize my content? You can monetize your Apple News Format content with iAd, Apple’s advertising platform. Whether you sell your own ads or have iAd sell on your behalf, you’ll earn revenue from every impression in your articles and channels.
exelius 11y ago
The setup you describe is only true of very small publishers (i.e. a single site). iAd is essentially a supply-side platform (SSP); just like DoubleClick. A large publisher like Wired will use what's called a demand-side platform (DSP) -- something like Auditude or Freewheel. This would allow you to manage ad sales between 3rd party ad networks, data partners, internal sales and remnant inventory in a way that provides the publisher with control over what ads get shown. A common setup is to bid an impression against multiple ad networks (and local inventory) based on the user's data profile (obtained from a data provider). Google consolidates all of this themselves, which makes it easier if you're small, but any major publisher is going to handle ad sales at least partially in house. Ad sales are the revenue stream, and you just don't outsource your revenue generation process -- period. There's just a conflict of interest in doing it any other way. A DSP wants to play multiple SSPs against each other to get the highest priced ads for its content while preserving the user experience (DSPs often include features that allow you restrict the number of times an ad shows to the same user, etc). The SSPs are looking to get the best results for their advertisers at the lowest price. It's not a brilliant move because platform lock-in is too easy to avoid thanks to the myriad of ad tech providers in the space. Apple will get some app developers and small sites with this, but 95% of the market has evolved past a solution like this into something far more "enterprise".