1] Solid product or service that is legal, ethical and useful. 2] Top leaders with the right mix of vision, ambition, practicality, integrity and kindness 3]

1] Solid product or service that is legal, ethical and useful. 2] Top leaders with the right mix of vision, ambition, practicality, integrity and kindness 3] Growing at least modestly - it helps keep morale sound 4] Solid and sustainable profit margins 5] Good array of benefits 6] True market competitive pay 7] Mentoring and bias toward promotion from within without becoming insular 8] Willingness to change and innovate 9] A fair process for firing people who are not contributing or actually a detriment to team performance 10] A company of good public reputation (I am not ashamed to tell friends where I work)