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> "Ad blocking is a threat to the whole advertising industry," says David Frew, senior programmes manager for the Internet Advertising Bureau trade body. And c
by a3n 11y ago
> "Ad blocking is a threat to the whole advertising industry," says David Frew, senior programmes manager for the Internet Advertising Bureau trade body.
And cars were a threat to the whole horsing industry. Figure something out and move on.
EDIT:
> In his view, publishers and content producers will have to have a "hard conversation" with consumers and persuade them not to use ad blockers.
I'm listening, but I've heard nothing so far that persuades me.
> "When you visit a site with an ad blocker on there should be no option where you can get the content for free."
I'm waiting, and look forward to the resultant lack of whining from publishers. I only look because you let me. And, probably, because you haven't yet bribed Congress to make blocking illegal.