"...I have heard that this is not true in some markets comprising of very technical experts who are looking for exactly the tool to fit their problem..." I thi

"...I have heard that this is not true in some markets comprising of very technical experts who are looking for exactly the tool to fit their problem..." I think this may be one reason us engineers have trouble getting out of the feature mindset when trying to market our products as we tend to be these people as customers so, logically of course, we figure other people must do the same thing when they go looking for products.