I think the real problem with a p2p rental platform lies on two factors. One of them being access: I need a drill, pair of skis, camera... I can pick this up fr

I think the real problem with a p2p rental platform lies on two factors. One of them being access: I need a drill, pair of skis, camera... I can pick this up from a neighbor (which enhances the second factor: community) or I can have it delivered to my house through a 3rd party service (e.g. uber, postmates...) which solves access/ease. So this can be solved by focusing on balance, starting in dense cities and experimenting through geolocation, or working with close knit communities (e.g. airbnb for IBMers, stanford alumni..). Relayrides had a # of devices which they placed on each of their cars to make them accessible to customers but what they realized according to Shelby Clark (Founder) was that the damage to these cars increased. Once they removed this device (main reason was to lower cost) they reduced damage done by 50% as people associated these cars(product) with someone else = community. They key is balance and it seems like very few companies in the p2p product rental industry have found such.