Ah, online content publishers versus the internet now... I feel sorry for Wired. Here's how I see it: - Text ads on websites - People use adblockers, - Apple

Ah, online content publishers versus the internet now... I feel sorry for Wired. Here's how I see it: - Text ads on websites - People use adblockers, - Apple introduces the iPhone without ad blocking - Website revenue goes up. Many websites use very invasive ads to the point of blocking access to their own content, - Each ad is marginally valuable, so content producers keep adding more; Competitors need to remain valuable, so they follow the trend, - Mobile experience gets broken, so Apple introduces ad blockers, - Websites lose revenue, - And start using DRM to prevent external modification of their websites. Maybe we'll even have laws against website alteration... It's all over on a massive scale, which prevents alternatives like individual ethics, begging, donations, etc. I'm not sure there will be a winner, in fact I believe we'll reach the same sad state as television.