> Before you start downloading, there is one very important thing to understand: By blocking ads, you are depriving content publishers (like us, hello!) of adve

> Before you start downloading, there is one very important thing to understand: By blocking ads, you are depriving content publishers (like us, hello!) of advertising income and insights into what readers want. It's subtle, but basically, I'm being asked to buy Wired in some way. For the paper magazine (does it still exist?), the plea would be: By not buying our magazine, you're depriving us of money. Wired and everyone else is leaving copies of their magazine everywhere, and then asking us to donate money, in the form of time, resources, privacy and safety. Wired and everyone else, please feel free to notice that I'm blocking ads, and refuse to serve me content. Or factor in however many freeloaders like myself take you up on your generous offer to let me view your content for free, and charge more for your ads. Or talk to AOL about resurrecting their paywall, and take shelter there. Whatever you do, I'm not giving you unblocked access to my machine or my life, and I doubt many other people who use a blocker will go back.