Many people were. Don't forget about all the brouhaha over doubleclick and its efforts to track you. I remember people (techy) being concerned about it. Pers

Many people were. Don't forget about all the brouhaha over doubleclick and its efforts to track you. I remember people (techy) being concerned about it. Personally, I remember running proxmitron to block ads and tracking junk, and adding functionality to websites back in the day. Nothing has really changed in the last 15 years.