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You can trick people, and possibly even search engines. I've wondered if blackhat SEOs could abuse such URLs to discredit content on competitors' sites. I beli
by ademarre 11y ago
You can trick people, and possibly even search engines. I've wondered if blackhat SEOs could abuse such URLs to discredit content on competitors' sites.
I believe it can be a negative signal when sites stuff too many keywords in their URLs, especially if those keywords aren't relevant to the page's content. A server accepting arbitrary URLs is in a way blindly sanctioning loaded URLs.
Granted, Google's algorithms are surely very sophisticated in this regard, but fighting web spam is hard.
- MartijnHoutman 11y agoSurely, a correct canonical URL will prevent this from happening.