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> Why was iOS's inclusion of ad blocking capabilities the turning point in what seemed to be an already-unstoppable movement towards a return to sanity for the

> Why was iOS's inclusion of ad blocking capabilities the turning point in what seemed to be an already-unstoppable movement towards a return to sanity for the web? Because iOS was the last major platform on which true adblocking was (AFAIK) completely impossible until this week. Desktop browsers have had adblocking for ages, and even non-rooted Android devices can block ads in webpages (root is required only to block ads in native apps).

zuck9 11y ago
> completely impossible There were many 3rd party browsers on the App Store with ad blocking support since iOS 4 or earlier.
- jonknee 11y ago
  But no way to set them as the default browser so links that open up from apps were still opening in Safari with the ads.
  - seanp2k2 11y ago
    Jailbreak made it possible, or you could set up an ad-blocking proxy on your network.
    - jonknee 11y ago
      Yes or now any of dozens of apps in the App Store which is what makes it a turning point.
orkoden 11y ago
It wasn't impossible. There were basically two solution up until now: use an alternative browser with ad blocking included (e.g. iCab), or a VPN that filters ads for you.
- lorenzhs 11y ago
  Or a DNS server that blocks ad network domains
  - hk__2 11y ago
    This isn’t sufficient, you’d still get empty squares everywhere on the pages with ads.
    - lorenzhs 11y ago
      Really depends, it's worked quite well for me on most sites. Granted, I use it with an iPad where this is probably less of an issue than on the much smaller iPhones.