How is this different from Beacon (which got the FTC involved)? http://money.cnn.com/2011/11/29/technology/facebook_settlement/ http://money.cnn.com/2011/11/29

How is this different from Beacon (which got the FTC involved)? http://money.cnn.com/2011/11/29/technology/facebook_settlement/ http://money.cnn.com/2011/11/29/technology/facebook_settleme...