Why does it have to be so black and white? What we need is an optional micropayment system such that I can pay 1-2 cents per article in lieu of seeing ads. Choi

Why does it have to be so black and white? What we need is an optional micropayment system such that I can pay 1-2 cents per article in lieu of seeing ads. Choice one, see the article in an ad-infested page, or choice two, pay a couple cents to "buy out" the ad experience. Ad rates are on the order of $5 per 1000 views, ie, 0.5 cents, so a 2 cent buyout is entirely feasible.