60% of the content produced for youtube is music centric content, and if you look at the list of most viewed youtube videos of all time you have to scroll to #1

60% of the content produced for youtube is music centric content, and if you look at the list of most viewed youtube videos of all time you have to scroll to #19 to find something that isn't a music video. So while I agree that youtubers are changing the way that celebrities and fans interact, I think the stats themselves paint a very different picture from a world in "which music looks set to play much less central role than it has ever done so before for youth."