I have no idea what he intended, but what he created by this reversal was news. That the move adds a martyrdom flavor to an already-rich personal brand is a ba

I have no idea what he intended, but what he created by this reversal was news. That the move adds a martyrdom flavor to an already-rich personal brand is a bankable asset beyond the $100K (or whatever) that would be made in the App Store. This is a 60 Minutes or GMA-level story now.