What stops the small blogger from trying to understand why ad revenues are falling and also writing a post asking readers how things can be improved? Readers wh

What stops the small blogger from trying to understand why ad revenues are falling and also writing a post asking readers how things can be improved? Readers who like the content will respond, and hopefully, a better ad network could be used and/or other monetization avenues could be considered. Marco has tweeted that he's giving the Peace app code to Ghostery. [1] That can't be considered ethical. That's like being a gunmaker, not feeling comfortable being one, pulling the product from the shelves, and still giving/selling the entire design, patents, manufacturing facilities, etc., to someone else to continue making it and selling it. In this case, even though Ghostery has had its block list and desktop browser extensions for quite sometime, it surely does not need Marco to give away the app's code to it, especially if he had a moral quandary about having made such an app. [1]: https://twitter.com/marcoarment/status/644939796624896000 https://twitter.com/marcoarment/status/644939796624896000