> more like a virtual pop star in the sense of the pop stars mentioned in the article: meticulously controlled, always-on-brand industrial product Well, that's

> more like a virtual pop star in the sense of the pop stars mentioned in the article: meticulously controlled, always-on-brand industrial product Well, that's kind of what a group like Gorrilaz is, I think, although maybe not quite as industrial/mass-produced a product as you're suggesting.