3 ms·

Does anyone know how the economics of font creation work out? This seems to take an enormous amount of time to create [what appears to me to be] a very niche p

• replicatorblog 17y ago
  It is terrible. An old girlfriend worked as a type designer and rampant piracy makes selling fonts to end users a terrible business. These "Type Foundries" make their main revenues by designing custom fonts for magazines where you can earn 5-6 figure sums. e.g. Martha Stewart may want a custom script font family for her magazines. She'll turn to a company to design a font exclusively for her. They also make money when selling large bundles of licenses to media companies that tend not to pirate fonts. Much the same way Adobe sells lots of software to institutions, but suffers piracy among hobbyists. Except there are thousands of font options, many of which are free.