I don't really agree with that. The people who truly want zero ads are, I think, in the minority. If I'm reading a blog about Django and it's got an ad with a

I don't really agree with that. The people who truly want zero ads are, I think, in the minority. If I'm reading a blog about Django and it's got an ad with a discount code for DjangoCon, I actually want to see that ad -- and not just because it supports the blog. The other day I put an item in my cart on an ecommerce site and forgot about it until I saw a "retargeted" ad reminding me to complete my purchase. I wanted to complete the purchase, I just forgot. I want that ad. For some non-tech examples: consider how many people would opt for an ad-free Superbowl or an ad-free fashion magazine. Some would, but certainly not everyone. Many people like those ads. I think people hate ads that are not relevant to them. Third party tracking cookies have many problems, but they're one way to help make ads more relevant. (Disclaimer: I'm cofounder of an ad-supported B2B news organization)