See "Don't call them Whales"[1] presentation by the CEO of Kongregate, a large online/flash games site. ~75% of revenue from ~2% of users, broken down in all s

See "Don't call them Whales"[1] presentation by the CEO of Kongregate, a large online/flash games site. ~75% of revenue from ~2% of users, broken down in all sorts of interesting ways. [1] http://www.slideshare.net/emily_greer/dont-call-them-whales-freetoplay-spenders-virtual-value-gdc-2015 http://www.slideshare.net/emily_greer/dont-call-them-whales-...