That's a fair view. The ad tech space can be pretty crappy sometimes. I won't disagree that the display universe is broken, or that current tracking methods are

That's a fair view. The ad tech space can be pretty crappy sometimes. I won't disagree that the display universe is broken, or that current tracking methods are excessive. My hope, is that this current pushback helps us come to some sort of reasonable equilibrium between publishers, advertisers, and consumers.