Well there's a simplistic view of the world if I ever saw one. It is not, for many people, the advertisers that are the problem, but the ad networks. It's the

Well there's a simplistic view of the world if I ever saw one. It is not, for many people, the advertisers that are the problem, but the ad networks. It's the ad networks that cookie and track. It's the ad networks that load the website with horribly slow loading external JS. It's the ad networks that want to track, profile and retarget us to death. It's the ad networks that use any means possible to get that view. From animations and modals to popunders, sound and other trickery. It's the bottom feeding ad networks that accidentally end up pushing malware out. Repeatedly. Most web sites are loading so many external scripts, ads and trackers that the experience is simply broken. Without ad, social and script blocking the web has become unusably slow. Meanwhile, I and many others would be glad to see ads from the little guy - without all the cruft and pollution, if I could do so safe from all the above. That little guy just wants an advert to get her new business going. The ad network sold them all the other crap.