Really I think the CEO read some article in "Big CEO Magazine" while on his yacht last year about how Agile is the best thing for software companies since slice

Really I think the CEO read some article in "Big CEO Magazine" while on his yacht last year about how Agile is the best thing for software companies since sliced bread and he got it in his head about how obviously everyone in the company now needs to "do Agile" and then told his little minions to make the company "do the Agile thing now" and so you ended up with a lot of non-technical managers trying to implement Agile processes and methodologies which is the exact thing the original article is railing against. In my experience as a business analyst, the Agile Manifesto is fantastic until the cookie-cutter MBA's get a hold of it and try to turn it into a rigid set of rules and guidelines that Must Be Followed For Improved Performance!