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I take it as a point that these probably impact behavior just as much as traditional ads. Let me raise a counter-point though. These things have already been
by srdev 11y ago
I take it as a point that these probably impact behavior just as much as traditional ads. Let me raise a counter-point though.
These things have already been done for a while. Is there any evidence that banner ads were preventing this sort of advertising from being even more prevalent than it already is? I am skeptical that advertisers are holding back on these avenues -- in fact its pretty obvious that they're heavily into this space already.
- malchow 11y agoYes, that is fair. But I suppose I took it as an unstated assumption that there's really only one type of ad that we will never be able to programmatically block: ads that are woven seamlessly into editorial content. If the ad blockers of the world win, what will be left is ads that don't really announce themselves as ads.