An excerpt from the intro on that landing page of that project or intiative "It is a movement to create an ad-free Web" I find this view to be unlikely to mat

An excerpt from the intro on that landing page of that project or intiative "It is a movement to create an ad-free Web" I find this view to be unlikely to materialize. We're in a consumerist-led capitalist economy and advertising is an integral part of it and the web as communications medium is one of its important assets. This project will fail before it even starts due to the unrealistic end goal advertised - pun intended - on the page.