"An ad blocker that only blocks bad advertising" is a great idea, but it relies on easily faked characteristics. I'd love to see an industry group which focuse

"An ad blocker that only blocks bad advertising" is a great idea, but it relies on easily faked characteristics. I'd love to see an industry group which focuses on authenticating non-harmful ads in a provable way, and thus, ad blockers could load only the least-worst stuff in a trustable way. But you've still got a ways to go before you can convince me that there are "good" ads, rather than just non-bad ones. I'd also love to see laws passed which make websites legally liable for malware served on them by ad networks, which would incentivize sites to use only good companies.