To clarify - free content not on Amazon doesn't help Amazon any. Getting more people on Amazon Underground is absolutely helpful. It increases customer mindsh

To clarify - free content not on Amazon doesn't help Amazon any. Getting more people on Amazon Underground is absolutely helpful. It increases customer mindshare of Amazon apps, increases lock-in and increases the cost of moving over to the Play Store with a different device. This translates into more usage of the Fire devices, which funnels users into shopping more on Amazon.com. Getting flash working (and working well) would be great for customers. Just not for Amazon.