Charging for ads based on impressions or views keeps the costs high, the industry inflated and ad people safe in their jobs. If the ads were tied to actions (c

Charging for ads based on impressions or views keeps the costs high, the industry inflated and ad people safe in their jobs. If the ads were tied to actions (clicks, sales etc.) the costs would plummet and many ad people would lose their jobs. It's one thing to say "Your ad was viewed 10,000 times" and another to say "Your ad got 100 clicks".