I'll never forget a conversation I had with one of Amazon's devs about real-time ad bidding. When you load(possibly -ed not sure if this is still the case) a p

I'll never forget a conversation I had with one of Amazon's devs about real-time ad bidding. When you load(possibly -ed not sure if this is still the case) a page Google says to it's advertisers "Ok, how much will you pay for an advert to be served to this id" and they had some tiny number of ms to respond based on the data they'd collected about that user. The article author rejects that mass adoption of adblocking will cause the advertising industry to come back with a better deal that doesn't include egregious privacy invasion and that it will in fact just kill small media companies relying on advertising revenue. The two are not mutually exclusive, it's a shame that some companies will inevitably fall through the gap but as others have pointed out this doesn't create a moral obligation to you to accept the current 'deal' ad companies are offering. Don't fall for this crap, mass surveillance by advertisers must die.