What ads blockers and ad companies should do is work to create an opt in whitelist, that is socially decided upon by the blockers' users. That is, allow an opt

What ads blockers and ad companies should do is work to create an opt in whitelist, that is socially decided upon by the blockers' users. That is, allow an opt in to use a socially decided upon whitelist, along with your personal whitelist. As users allow ads on certain sites, let them also indicate "this ad should be shown to everyone; it's not annoying/it's acceptable enough to allow". If enough users do that, allow it to be shown. If that triggers a large enough backlash amongst users, remove it from the whitelist, and prevent it from being re-added to the whitelist (though individuals can still whitelist it individually). That way, non-obtrusive, background ads can be slowly turned on for those who opt in to allow it. If someone tries to engineer the whitelisting of an ad that people find objectionable, it will be removed by all the people re-blocking it. If a user finds the ads being allowed, in total, are too irritating, they can remove the social whitelist entirely. And those who simply want no ads need not opt in to the whitelist.