I should be able to choose what I see on my computer, especially when I'm paying for bandwidth. But this has already been said. What I find laughable is the au

I should be able to choose what I see on my computer, especially when I'm paying for bandwidth. But this has already been said. What I find laughable is the author's warning at the end that essentially boils down to: If you keep blocking ads, the alternative will be much worse, so you better not block ads...or else! "What’s more likely is that web ads are going to get way worse, adblocking is going to go way up, and at some point in this arms race, after the death of many a media company, eventually some will indeed have adapted. The big question is whether you’ll like the alternatives. It can be apps. It can be inside Apple’s Newsstand (featuring unblockable ads). It can be inside Facebooks instant articles. It can be subversive native ads. It can be paywalls. Think in-app purchases: 'Pay $1 for this article, or pay by watching a video.'"