Gruber isn't presenting his argument (such as a tweet so simple could be considered an argument) to end consumers - he's attempting to use his influence on (iOS

Gruber isn't presenting his argument (such as a tweet so simple could be considered an argument) to end consumers - he's attempting to use his influence on (iOS) mobile developers who are creating content blockers - and this is an audience he does have a fair amount of influence on. But again, the genie once escaping the bottle will have chosen to smash it, not to return.