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Here are my thoughts from the ad industry side: http://adexchanger.com/data-driven-thinking/ad-blocking-will-keep-growing-until-we-make-ads-better-2/ http://ad

by javery 11y ago

Here are my thoughts from the ad industry side: http://adexchanger.com/data-driven-thinking/ad-blocking-will-keep-growing-until-we-make-ads-better-2/ http://adexchanger.com/data-driven-thinking/ad-blocking-will... I think there is a chance to make it better, ad blocking is not yet maintsteam and I think there is a room for a blockers that will only block "bad" ads.

wanderfowl 11y ago
This is well and good, but there's a trust issue. Last time we let you guys have free reign, you created a user-hostile hellscape of tracking and intrusive ads, and sold ads to the highest malware-pushingest bidder. After you guys messed the whole thing up so badly the first time, why would we want to re-open the doors at all? "It's OK guys, this time we'll be good for realsies!" just doesn't cut it. As much as I feel for the people involved, I just don't see a compelling reason for your industry to be given a second chance and continue existing at anywhere near its current scale. An evolution of business models away from web advertising is what we need to bet on, rather than a pinky-swear from the people who got us into this mess in the first place.
- javery 11y ago
  I definitely understand that perspective - and to be clear there are good ad providers out there, we just haven't been winning the war in our own industry. I don't think a pinky swear would work either, but I think if the browsers can enforce better standards we would be able to move forward. Of course the problem there is that the largest advertising company in the world owns the most popular browser in the world. An ad blocker that only blocks bad advertising would be a good way to encourage this. I wish a form of micro-payments or subscription would work, but most publishers have found little luck with this. (look at all the people here who complain about a paywalled link, or find a way around it)
  - wanderfowl 11y ago
    "An ad blocker that only blocks bad advertising" is a great idea, but it relies on easily faked characteristics. I'd love to see an industry group which focuses on authenticating non-harmful ads in a provable way, and thus, ad blockers could load only the least-worst stuff in a trustable way. But you've still got a ways to go before you can convince me that there are "good" ads, rather than just non-bad ones. I'd also love to see laws passed which make websites legally liable for malware served on them by ad networks, which would incentivize sites to use only good companies.

by javery 11y ago

wanderfowl 11y ago

This is well and good, but there's a trust issue. Last time we let you guys have free reign, you created a user-hostile hellscape of tracking and intrusive ads, and sold ads to the highest malware-pushingest bidder. After you guys messed the whole thing up so badly the first time, why would we want to re-open the doors at all? "It's OK guys, this time we'll be good for realsies!" just doesn't cut it. As much as I feel for the people involved, I just don't see a compelling reason for your industry to be given a second chance and continue existing at anywhere near its current scale. An evolution of business models away from web advertising is what we need to bet on, rather than a pinky-swear from the people who got us into this mess in the first place.

javery 11y ago
I definitely understand that perspective - and to be clear there are good ad providers out there, we just haven't been winning the war in our own industry. I don't think a pinky swear would work either, but I think if the browsers can enforce better standards we would be able to move forward. Of course the problem there is that the largest advertising company in the world owns the most popular browser in the world. An ad blocker that only blocks bad advertising would be a good way to encourage this. I wish a form of micro-payments or subscription would work, but most publishers have found little luck with this. (look at all the people here who complain about a paywalled link, or find a way around it)
- wanderfowl 11y ago
  "An ad blocker that only blocks bad advertising" is a great idea, but it relies on easily faked characteristics. I'd love to see an industry group which focuses on authenticating non-harmful ads in a provable way, and thus, ad blockers could load only the least-worst stuff in a trustable way. But you've still got a ways to go before you can convince me that there are "good" ads, rather than just non-bad ones. I'd also love to see laws passed which make websites legally liable for malware served on them by ad networks, which would incentivize sites to use only good companies.