Speed was certainly a factor. I remember I used to use a desktop application[1] for web searching, and after using a little while always noticed how the results

Speed was certainly a factor. I remember I used to use a desktop application[1] for web searching, and after using a little while always noticed how the results from google were returning about 30 seconds before any of the other results. It wasn't long before I dropped that application and just used google, I wasn't waiting around for any of the other results anyway. [1] Copernic - Long since pivoted into desktop search