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Re: Conversion rates, as a consumer I have got used to it and it does not affect conversion for me at all. Everyone uses it now in the UK and you always get re

Re: Conversion rates, as a consumer I have got used to it and it does not affect conversion for me at all. Everyone uses it now in the UK and you always get redirected to the exact same page. I expect it, it doesn't put me off buying. So it's a bad objection to the system, because once everyone's using it, it becomes the norm. Yes, there will be a dip in conversions to begin with as consumers are scared by the new page, but it will recover. Some people's implementation sucks, but that's a different matter.

michaelt 11y ago
I'm in the UK and I'm used to it - used to it being a crock of shit. It's a complete flip of a coin whether the dodgy collection of forwards and cookies and iframes will go wrong somewhere, and such failures are always handled in the most user-hostile ways. I can completely understand why Amazon and so many other retailers just don't bother with it.
SyneRyder 11y ago
Unfortunately the link I'm sharing here is outdated, but Verified By Visa is absolutely a conversion hit, even in the UK. The conversion rate hit was anywhere from 6% to 60% initially. https://econsultancy.com/blog/3887-verified-by-visa-a-conversion-rate-killer/ https://econsultancy.com/blog/3887-verified-by-visa-a-conver... Visa's own documents now recommend only using Verified By Visa on transactions that look suspicious after running risk analysis, and cite that using it on all transactions was resulting in a 3 - 5% Abandonment rate in the UK. "Higher conversion rates – following the implementation, abandonment dropped from over 4% to under 1%" http://www.visaeurope.com/media/images/44933_visa_vbv_case_study_v4-73-25964.pdf http://www.visaeurope.com/media/images/44933_visa_vbv_case_s...
DanBC 11y ago
I loathe verified by visa. I'll still buy from that site, but only in unusual circumstances. Verified by visa means I'd rather buy from somewhere else.

michaelt 11y ago

I'm in the UK and I'm used to it - used to it being a crock of shit. It's a complete flip of a coin whether the dodgy collection of forwards and cookies and iframes will go wrong somewhere, and such failures are always handled in the most user-hostile ways. I can completely understand why Amazon and so many other retailers just don't bother with it.

SyneRyder 11y ago

Unfortunately the link I'm sharing here is outdated, but Verified By Visa is absolutely a conversion hit, even in the UK. The conversion rate hit was anywhere from 6% to 60% initially. https://econsultancy.com/blog/3887-verified-by-visa-a-conversion-rate-killer/ https://econsultancy.com/blog/3887-verified-by-visa-a-conver... Visa's own documents now recommend only using Verified By Visa on transactions that look suspicious after running risk analysis, and cite that using it on all transactions was resulting in a 3 - 5% Abandonment rate in the UK. "Higher conversion rates – following the implementation, abandonment dropped from over 4% to under 1%" http://www.visaeurope.com/media/images/44933_visa_vbv_case_study_v4-73-25964.pdf http://www.visaeurope.com/media/images/44933_visa_vbv_case_s...

DanBC 11y ago

I loathe verified by visa. I'll still buy from that site, but only in unusual circumstances. Verified by visa means I'd rather buy from somewhere else.