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Everyone will win when producers find a better monetization strategy and we get rid of ads entirely. Consumers will pay for things of value. Just look at Netf

by taprun 11y ago

Everyone will win when producers find a better monetization strategy and we get rid of ads entirely. Consumers will pay for things of value. Just look at Netflix for but one example.

insoluble 11y ago
This view sounds a bit too Utopian for reality, but it sure would be nice. The idea of everyone winning implies that goods, services, and other things of value are distributed fairly. Marx seemed keen on this idea. But I suppose there is hope. If systems like Amazon's recommendation system got good enough, and if perhaps AI buddies began watching you and giving you product advice at just the right time, advertisements could be a thing of the past. The key is getting the right product options to the right consumers at the right time.
- drdeca 11y ago
  >If systems like Amazon's recommendation system got good enough, and if perhaps AI buddies began watching you and giving you product advice at just the right time, advertisements could be a thing of the past. That just sounds like targeted advertisements? Or do you mean, specifically only when you are looking for the thing in question, finding the thing which is most likely to be what you want?
  - insoluble 11y ago
    Indeed it sounds like advertising on the surface, but my original thought was more of something on your side, like a buddy. In Amazon's case, the user is indeed usually in the process of looking for products, so I am not sure that really qualifies as advertisement. In the case of the "AI buddy", I meant not so much a buddy whose purpose is to give you product advice, but more like an all-around digital servant who helps you when you need information or advice -- a digital butler. Two of the most important factors are thus: consent and being driven by consumers rather than producers. In the case of Amazon, to my understanding the product recommendations ("Customers who bought this ...") are based on purchase trends rather than on which producer paid the most to be listed first. Hence, these recommendations should be based on consumer preferences and product fit, rather than on bids by advertisers.

by taprun 11y ago

Everyone will win when producers find a better monetization strategy and we get rid of ads entirely. Consumers will pay for things of value. Just look at Netflix for but one example.

insoluble 11y ago

This view sounds a bit too Utopian for reality, but it sure would be nice. The idea of everyone winning implies that goods, services, and other things of value are distributed fairly. Marx seemed keen on this idea. But I suppose there is hope. If systems like Amazon's recommendation system got good enough, and if perhaps AI buddies began watching you and giving you product advice at just the right time, advertisements could be a thing of the past. The key is getting the right product options to the right consumers at the right time.

drdeca 11y ago
>If systems like Amazon's recommendation system got good enough, and if perhaps AI buddies began watching you and giving you product advice at just the right time, advertisements could be a thing of the past. That just sounds like targeted advertisements? Or do you mean, specifically only when you are looking for the thing in question, finding the thing which is most likely to be what you want?
- insoluble 11y ago
  Indeed it sounds like advertising on the surface, but my original thought was more of something on your side, like a buddy. In Amazon's case, the user is indeed usually in the process of looking for products, so I am not sure that really qualifies as advertisement. In the case of the "AI buddy", I meant not so much a buddy whose purpose is to give you product advice, but more like an all-around digital servant who helps you when you need information or advice -- a digital butler. Two of the most important factors are thus: consent and being driven by consumers rather than producers. In the case of Amazon, to my understanding the product recommendations ("Customers who bought this ...") are based on purchase trends rather than on which producer paid the most to be listed first. Hence, these recommendations should be based on consumer preferences and product fit, rather than on bids by advertisers.