I can tell you for sure that the big publishing companies are scrambling to find other ways to build up their online presence. I recently left a company that w

I can tell you for sure that the big publishing companies are scrambling to find other ways to build up their online presence. I recently left a company that was catering to those publishers by building vertical social network communities for them. I feel like we may end up seeing an RIAA-type scramble of the big publishers (news corp, dow jones, reed reed elsevier) to stay relevant. Perhaps we already are, actually...