Without being able to prove it, I think that's likely. I think that explains how Airbnb and Uber have managed to spread into non-Western cultures - enough peopl

Without being able to prove it, I think that's likely. I think that explains how Airbnb and Uber have managed to spread into non-Western cultures - enough people there can speak English and watch the trends of the English speaking world so that when they turn up locally, they're relatively well trusted.