> the world only needs a few BuzzFeeds and TechCrunches This part I don't actually think is that worrisome, or even interesting. If banner ads die I assume suc

> the world only needs a few BuzzFeeds and TechCrunches This part I don't actually think is that worrisome, or even interesting. If banner ads die I assume such sites will come to depend on native, and survive, or they won't, or they'll do something else. It's the bigger picture, the Open and Unruly Nature of The Internet, that I fear for.